Beyond the Funnel: How B2B Demand Generation Shapes Brand Growth Businesses need more than just traditional marketing techniques to sustain their growth in the ever-increasing competition. A B2B demand generation strategy goes beyond the conventional sales funnel by understanding buyer behavior, creating excitement, and nurturing long-term relationships with potential customers. Sales funnels gainfully trace the […]
Imagine you’re at a crowded networking event, trying to connect with potential clients. You could hand out business cards to everyone in the room and hope for the best, or you could focus on a few high-value individuals, tailoring your conversation to their specific needs and interests. Which approach do you think would yield better […]
Choosing the right strategy can make all the difference in achieving your goals. Two powerful strategies that marketers often weigh are account-based marketing (ABM) and demand generation. While both have their merits, understanding when to use each can significantly impact your business’s success. Let’s dive into the differences between these strategies and explore when to […]
In marketing, knowing the difference between demand and lead generation can shape how you attract and interact with potential customers. PMG, a pioneer in redefining lead generation, provides a clear picture of how businesses can use both strategies effectively. What is Demand Generation? Demand generation is all about getting people interested in what your company […]
