Choosing the right strategy can make all the difference in achieving your goals. Two powerful strategies that marketers often weigh are account-based marketing (ABM) and demand generation. While both have their merits, understanding when to use each can significantly impact your business’s success. Let’s dive into the differences between these strategies and explore when to […]
In marketing, knowing the difference between demand and lead generation can shape how you attract and interact with potential customers. PMG, a pioneer in redefining lead generation, provides a clear picture of how businesses can use both strategies effectively. What is Demand Generation? Demand generation is all about getting people interested in what your company […]
