Subscriber numbers. Frustrating, aren’t they?
You must know how vital it is to build an email list, but growing that list can seem like an uphill battle. Why do people eagerly sign up for some lists and not others? The truth is, your average reader won’t give their email address without a compelling reason. They need to see value in joining your list. Here are some effective strategies and incentives that can help you attract and retain email list subscribers.
To entice someone to sign up for your Inbox Oracle, you need to offer something genuinely valuable. This incentive should be something they would even pay for, making it an irresistible offer. Here are nine effective incentives that can help you boost your email list building efforts.
1.The Welcoming Email Series
An email series is a friendly user that welcomes new subscribers and guides them through what your blog or service offers. This bribe explores an important aspect of your topic in manageable chunks, delivered over several days or weeks. For instance, Carol Tice offers a 20-week e-course for freelance writers, providing consistent value and keeping new subscribers engaged.
Requirements:
Useful and engaging content that can be broken into smaller parts, and an email marketing service like Mailchimp or AWeber with autoresponder features.
2.The Time-Saving Cheat Sheet
Cheat sheets are practical reference guides that outline valuable shortcuts and key information. They save time and make the retrieval of information efficient. For example, Jon Morrow’s “Headline Hacks” report is a popular cheat sheet that provides users with formulas for creating compelling headlines.
Requirements:
A word processor for creating a simple cheat sheet, or a desktop publishing tool like Adobe InDesign for a more sophisticated look.
3.The Handy Template
Templates serve as models that users can fill in to achieve specific goals. They are easy to use and provide a quick solution to common problems. Bidsketch’s sample proposal template is a great example, offering a ready-to-use framework that helps users create effective proposals.
Requirements:
A word processor for creating basic templates, with optional design elements to enhance visual appeal.
4.The All-in-One Toolkit
A toolkit is a collection of resources, such as videos, checklists, and worksheets, packaged together. Anne Samoilov’s “Launch Essentials Toolkit” is an excellent example, offering tools to plan an online launch. This comprehensive resource provides significant value and helps tackle larger problems.
Requirements:
Various tools to create the components of the toolkit and landing page software like Elementor or Unbounce for easy access.
5.The Persuasive Blueprint
A blueprint is a step-by-step plan that guides users through a process. It’s more detailed than an email list building series but less bulky than a toolkit. HubSpot’s “Definitive Blueprint for Lead Management” is a prime example, offering a structured guide to setting up and running a lead management program.
Requirements:
A word processor or ebook editor like Scrivener to draft and structure the content, and tools for design and layout enhancements.
6.The Fascinating Case Study
Case studies are success stories about people or brands in your niche. They are engaging because they provide real-life examples and can be presented as ebooks, audio interviews, or videos. For instance, oDesk’s ebook “Make It Work: Smart Advice from Real-Life Clients Who Found Success Using Online Work” showcases clients who have successfully hired talent through their platform.
Requirements:
Tools for writing, recording, or filming the case study, and software for editing and packaging the content.
7.Video Course
Video courses are perfect for visual learners. They can be a single in-depth video or a series of videos. Marie Forleo’s B-School video series is a great example, offering valuable content on online marketing and business building.
Requirements:
High-quality video and audio equipment, a well-lit recording space, and video editing software like Adobe Premiere Pro or Final Cut Pro X.
8.The Bold Manifesto
A manifesto is a public declaration of your principles and beliefs, meant to inspire and persuade. Leanne Regalla’s “The Rebel Artist’s Manifesto” is a powerful example that gathers like-minded creatives. It can be a simple PDF or a visually striking document.
Requirements:
A strong sense of your values, a persuasive writing style, and a word processor or design tool to create the manifesto.
9.The Graphical Giveaway
For design-focused blogs, offering a free graphic element, such as a business card template or social media icons, can be highly effective. This not only attracts new subscribers but also showcases your design skills.
Requirements:
Design tools like Adobe Illustrator or Photoshop and expertise in creating visually appealing graphics.
Conclusion
Email list building is crucial for B2B tech marketers, and providing valuable incentives is key to attracting subscribers. Whether it’s a cheat sheet, video course, or case study, the goal is to offer something that provides immediate value to your audience. Implement these strategies for email list building that enhances your email marketing services and drives business growth.
By offering irresistible incentives and ensuring your sign-up process is straightforward and appealing, you can significantly boost your B2B lead gen solutions. These strategies not only attract new subscribers but also foster a loyal audience that values your content and services.
Incorporate these ideas into your B2B email marketing services strategy to see a tangible increase in your subscriber numbers. Remember, the key to successful B2B email marketing solutions is providing consistent, high-quality content that meets the needs and interests of your target audience.
Want help with attracting email list building and new subscribers? Get in touch with PMG today!
